Editorial Policy

1.What we are here to do

The Purr Post exists to give cat owners in the United States accurate, practical and honest information, written by people who have read the evidence rather than repeated what other websites say. Every editorial decision on this site is measured against one question: would this help a reader take better care of their cat?

That means we would rather publish fewer articles that are right than more articles that are fast. It means we tell you when the evidence is uncertain. And it means we send you to a veterinarian whenever that is the right answer, even when it makes for a shorter article.

2.Who produces our content

The Purr Post is produced by an in-house team of seven researchers, writers and editors at KCS Global Group, working from our office in Chhattisgarh, India. We do not use anonymous freelancers, content farms or guest contributors. Every article is produced and checked by our own team under the process on this page.

Articles are published under a shared editorial byline, “The Purr Post Editorial Team”, rather than individual names. Our team members have asked not to have their names and photographs attached to public web content, and we would rather explain that honestly than invent author personas. The byline links to our About page, where you can read more about the publication.

Editorial responsibility for everything published on The Purr Post rests with its founder and editor, Sameer Patel, who sets the standards on this page and is accountable for how they are applied.

We are not veterinarians, and we never present ourselves as such. Our role is to research the veterinary literature carefully and explain it clearly. Where an article needs clinical judgment, we say so and direct you to a veterinarian.

3.How we choose topics

We cover cat behavior, health, nutrition, kittens, breeds, and supplies and gear. Within those areas, we choose topics based on the questions cat owners are actually asking, and we plan them as connected groups of articles so that each subject is covered thoroughly rather than in scattered fragments.

Before writing, we work out the real problem behind the question. Someone searching for why their cat is peeing outside the litter box may need to know about urinary tract disease first and litter box setup second. We structure articles around what the reader needs to know, in the order they need to know it.

We do not choose topics because a brand has asked us to, and we do not publish articles whose main purpose is to earn a commission.

4.Sourcing standards

Where information comes from matters more on a pet health site than almost anywhere else. We rank our sources, and we use the strongest available source for every factual claim.

What we do not treat as a source

• Other blogs and content websites, however high they rank
• Forums, social media posts and comment sections, except as evidence of what owners commonly experience or ask
• Marketing claims made by brands about their own products
• Output from AI tools, which we never cite and always verify independently

How we show our sources

We link to our sources within the article, next to the claims they support, so you can check them yourself. When the evidence on a question is limited, mixed or still developing, we say so plainly rather than presenting one view as settled.

5.How an article is made

Every article goes through the same five stages. Nothing skips a stage because it is short, simple or urgent.

1. Define the question

   We identify what the reader is trying to solve, what they need to know first, and whether any part of the answer is a reason to see a veterinarian.

2. Research from primary sources

   A researcher gathers evidence from the sources in section 4, records where each key fact came from, and notes any points where the evidence is uncertain or disputed.

3. Write, then challenge

   The draft is written from that research. A second member of our team then reviews it specifically to challenge it: tracing every health claim back to its source, flagging anything overstated, and checking that nothing in it could lead a reader to delay veterinary care.

4. Edit for the reader

   An editor checks that urgent information is near the top, that the language is clear and plain, that the article answers the question it promises to answer, and that it follows the rules in section 6.

5. Publish, then maintain

   The article is published with the date it was last updated, and enters our review schedule in section 10.

6.Rules for health and safety content

Anything we publish about a cat’s health follows these rules, without exception:

• Emergencies come first. If a symptom can be an emergency, such as a male cat straining to urinate, breathing with effort, or not eating, that warning appears at the top of the article, not at the end.
• No diagnosis. We describe what a symptom can indicate. We never tell a reader what their cat has.
• No dosing instructions. We do not tell readers how much of any medication or supplement to give. Dosing is for a veterinarian to decide for an individual cat.
• No human or dog medications. We never suggest giving a cat any medication meant for people or dogs, and we warn against it wherever it is relevant.
• Honest about uncertainty. Where the evidence is weak or mixed, including for popular supplements and home remedies, we say so.
• Medical before behavioral. For behavior problems that can have a medical cause, we tell readers to rule that out with a veterinarian first.

These rules exist because cats hide illness well, and a confident but wrong answer online can cost a cat valuable time. Our full disclaimer explains the limits of the information we publish.

7.Product recommendations

When we recommend or compare products, we judge them on safety first, then on how well they suit cats’ real behavior and needs, the quality of their materials and ingredients, patterns in verified owner experiences, and value for money.

We label how each recommendation was reached, and we never blur the difference:

We never describe a product as tested, used or tried by us unless it genuinely was. If no product in a category meets our standard, we say so rather than name a winner.

8.Use of AI tools

We believe readers deserve to know how content is produced, so we are open about this. Our team uses AI tools to assist with parts of our work, such as organizing research notes, planning article structure and producing early drafts.

AI tools never replace our editorial process. Specifically:

• AI output is never treated as a source. Every factual claim is verified against the sources in section 4 by a member of our team.
• Every article passes through the full five-stage process in section 5, including the second-person review, regardless of how the first draft was produced.
• Health and safety content is always checked by our team against the rules in section 6.
• We do not invent experiences, testing, quotes or credentials, and we do not use AI to create them.
• Responsibility for every published article rests with our editorial team, not with any tool.

9.Editorial independence

The Purr Post earns money from display advertising and from affiliate commissions. Neither has any influence over what we write.

• Editorial decisions are made before anyone checks whether a product has an affiliate program or what it pays.
• We do not accept payment for reviews, placements, rankings, mentions or links.
• We do not publish sponsored articles or guest posts.
• No brand or advertiser sees or approves an article before it is published.
• Advertisers have no knowledge of, or say in, which articles their ads appear beside.
• If a manufacturer sends us a product free of charge, the article says so, and receiving it guarantees nothing.

The full details are on our affiliate disclosure page.

10.Keeping content up to date

Veterinary guidance changes, products are reformulated or discontinued, and prices move. An article that was right when it was published will not necessarily stay right, so published content is reviewed on a schedule:

• Health, nutrition and safety articles are reviewed at least every 12 months.
• Product recommendations are reviewed at least every 6 months, and sooner when a product is recalled or discontinued.
• All articles are reviewed immediately if a reader or a new source shows that something has changed.

Every article shows the date it was last updated. We change that date only when we have made a meaningful update to the content, not when we have fixed a typo or adjusted formatting.

11.Corrections policy

We make mistakes, as every publication does. What matters is how we handle them.

How to report an error

Email info@thepurrpost.com with the link to the article, the statement you believe is wrong and, if you have one, a source showing the correct information.

What we do

• Every correction request is checked against the sources in section 4.
• Corrections that affect a cat’s safety are handled first, ahead of all other work.
• If we got something wrong, we fix the article and add a correction note at the end describing what was changed and when.
• We do not quietly delete or rewrite mistakes to hide them. Minor fixes to spelling, grammar or broken links are made without a note.
• If we check a report and conclude the article is correct, we reply to explain why.

12.Images

We use images to illustrate articles, and only images we own, have licensed, or are permitted to use. Unless a caption says otherwise, images are illustrative and do not show a specific case, product test or medical condition. We do not alter images in ways that misrepresent a product or a condition, and we do not present stock photographs as photographs of our own team, cats or testing.

13.Feedback and contact

If you have a question about this policy, or you believe we have not met these standards in a particular article, we want to hear from you. Editorial matters and corrections go to info@thepurrpost.com. General reader questions can go to contact@thepurrpost.com. Our postal address is:

For anything else, see our contact page.

Related pages: About The Purr Post, affiliate disclosure, disclaimer, privacy policy and terms of service. Or return to our latest articles.